Website Security: Why It Matters

Having a website that is secured will not only bring peace of mind to your customers but also boost sales and conversion in the long run.
Updated: Sep 9, 2018 @ 11:36 am
How to secure your website

There’s no denying that the internet has radically transformed the way we shop. You can now purchase nearly any product or service from the comfort of your home.

That being said, website security remains a primary concern for many customers. Whatever the size of a website, it can be a victim of different types of online frauds, such as identify theft, credit card theft, and more.  Hackers use all sorts of sophisticated technological tools to misuse a business’ confidential information.

Website Security 101

It is essential to understand why website security is significant for businesses. Simply put, your website is your brand. If it is not secure and reliable, it will have a negative impact on a customer’s trust and buying decision.

Website security affects a customer’s buying behavior. An unprotected website is risky for both customers and businesses.

For example, a hacked website can reduce a company’s revenue, tarnish its reputation and lead to loss of customers.

Not to mention, you can lose your company’s valuable information if your website is not protected.

Simple Tips to Improve Your Website’s Security

Business owners can take some steps to protect their website from fraud and scams. Firstly, use strong passwords to minimize the risk of theft. Also, change your password at least once every three months.

Train your staff on how to enforce appropriate security measures. This will ensure that they have the skills and knowledge to protect your company’s resources.

In addition to this, back up your valuable data to protect against malicious cyber attacks.

To protect your e-commerce website from payment fraud, install an secure sockets layer (SSL) certificate and adhere to PCI compliance. PCI compliance helps safeguard consumer data, while SSL offers secure communication between a website and browser.

Last but not least, if you want to enforce a security plan that suits your online store’s needs, find a good web agency in your area.

If you are searching for a web design agency in Houston, look no further than ConvertPromo.  ConvertPromo provides customized website design services at affordable rates in Houston. The company offers a variety of website design packages, which includes basic and pro to clients.

ConvertPromo is equipped with the know-how, expertise and technical resources to develop user-friendly, safe and reliable websites for clients.

Contact FivePages Design now to give your makeover the makeover it needs! 

 

Felipe

Felipe

I am the founder and CEO here at ConvertPromo. When I'm not hard at work on new online marketing strategies, I enjoy writing articles on our blog!

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