A lot of companies don’t really care about the colors they put on their site, and that’s a shame. Used adequately, the website colors can have a massive marketing potential. And they can easily entice people to purchase a certain product. But it all comes down to the color schemes and combinations you use. Yet one thing is certain, the results can be among some of the best out there.
What should you do in order to mix the right colors?
Ideally, you want to make sure that you first choose the dominant color for the site and brand. Then you will have to find the best complementary colors that will create a good color scheme. In addition, you will also have to think about the background colors that work for you here. And yes, you have to use the color in all the right places. It’s not enough to have a color scheme, you also have to put that thing to good use.
The best color for your website and brand identity?
You need this color to exude certain emotion in the person that sees it. The problem with a lot of companies is that they just don’t think about that. And it’s a shame because the first content and that first emotion that the person has been very important. Of course, that brand identity color needs to be dominant, it needs to stand out and it also has to be very easy to adjust as well.
Red, orange, black and royal blue are great for the impulse shoppers. On the other hand, navy blue and teal are great for companies that want to target shoppers on a budget. And then you can go with sky blue, pink or rose for the traditional buyers. Simply put, any type of store will have a certain color scheme to focus on. Even if you, as a customer don’t notice that the reality is that just about everyone is using a marketing scheme. And your focus has to be on identifying which is the very best option for you.
Of course, that doesn’t mean you have to stick to a certain color. Focusing on a multitude of color types can really pay off a lot, especially if you mix them properly. But the mix really needs to be very well-thought. McDonald’s is a good example, they have both yellow and red. So yes, creativity is very important.
What matters more than the color you use for your brand and website is how you integrate all of this into your content. Remember, you have to be consistent and you always need to bring in front the best possible value that you can with stuff like this. That doesn’t mean it will be easy right off the bat, but with a bit of adaptability you can do wonders, so do try to take that into consideration if you can. What matters the most is the value and time you put into this. Once you do all of that and select the best brand colors, nothing will be able to stand in your way!