Quality Content And Social Media Integration Can Optimize Your Website

Social Media and SEO synergy are one of those underdog gems in optimizing online visibility. Your digital strategy should include both.
Updated: Sep 9, 2018 @ 11:37 am
Content and Social Media

Social media optimization (SMO) and search engine optimization (SEO) are linked; an integrated strategy across both platforms can result in improved results and efficacy of your website.

The content shared on social media can improve your hierarchy in search engines. Google algorithms are getting smarter; they evaluate multiple factors like location, keywords, and search history, which is why you need to apply a holistic SEO strategy to rank higher on searches.

The execution of quality content and SEO can be tricky sometimes. Here is the content optimization guide for your website.

High-Quality Content

High-Quality content is essential for SEO, but it can also be shared on your social media to connect with customers.

Post content that’s relevant to your consumer and represents your brand effectively. Use high-quality images and video to engage your users.

Remember, social media also acts as a search engine; sharing SEO rich content can make you more visible to the consumer.

Originality and Variety in Content

The attention span of the viewers has declined to 8 seconds. If your content is not new and authentic, you will not be able to capture attention.

Use infographics, videos and unique images to grab the viewer’s attention.

In addition to this, modify your content to match consumer demand.

Publish your latest report as a whitepaper, e-book, podcast, and a video. This will provide content in every form of audience consumption.

Develop Twitter Friendly Headlines

Twitter has a character limit. Long headlines get lost in the sharing game. Twitter provides an excellent forum for brands to communicate with its consumer shortly and crisply.

Hence, write headlines that are suitable for sharing on multiple forums like Pinterest, Facebook, Twitter, and LinkedIn.

Social media pages provide authenticity to the business. Algorithms take into account the number of times people have tweeted about a company or shared an article; it treats these forums like any other pages that mark your company’s presence. The algorithms crawl the internet for these pages and rank your website.

Eye-Catching Headlines

To make the reader click your blogs, you need to provide them a click-worthy headline. The likelihood of consumer sharing your article increases if the headline is catchy. Moreover, companies who write about industry news are churning data that is being published by several other players in the market. You need to provide your consumers with a fresh take on the topic.

Provide Visibility to Your Social Media Buttons

Approach a web design professional to integrate all social media forums. Develop your website’s architecture so that it’s easy-to-navigate; enable visitors to share your content on all platforms. Social media buttons should facilitate and remind readers to share content.

Build Your Social Presence

People are impressed with high numbers of shares and like. Incorporate a dashboard on your website to display your social presence. All these likes and shares are your potential customers; make an impression on them.

Interact in Comments

Leading questions are a great way to start a conversation with customers. Cultivate a community by interacting with the readers in the comment section. Your website should have the option of commenting and sharing. To top it off, you can also integrate your Facebook comments on the site.

Develop a cross-function optimization strategy to rank higher on search engines.

We at ConvertPromo, a web design agency in Houston, can help transform your website into an engaging platform, with our advanced SEO strategy, superior aesthetic designs, social media integration, and premium hosting services.

Call 1-800-771-8427 or click here to sign-up for our website packages.

Felipe

Felipe

I am the founder and CEO here at ConvertPromo. When I'm not hard at work on new online marketing strategies, I enjoy writing articles on our blog!

2 thoughts on “Quality Content And Social Media Integration Can Optimize Your Website”

  1. Wow, fantastic blog format! How lengthy have you been blogging for?
    you made running a blog look easy. The whole glance of your site is fantastic, let
    alone the content material!

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About Us

ConvertPromo is a hybrid between a full-service digital marketing company and a web design SaaS provider that offers the most elegant and professional web development, marketing and management services for its clients.

Recent Posts

Follow Us

What we do:

Digital-marketing-services-youtube-thumbnail-with-play-button

Sign up for our Newsletter

Get the best and latest content about digital marketing tips to help you level up your business.

Share This