Social media optimization (SMO) and search engine optimization (SEO) are linked; an integrated strategy across both platforms can result in improved results and efficacy of your website.
The content shared on social media can improve your hierarchy in search engines. Google algorithms are getting smarter; they evaluate multiple factors like location, keywords, and search history, which is why you need to apply a holistic SEO strategy to rank higher on searches.
The execution of quality content and SEO can be tricky sometimes. Here is the content optimization guide for your website.
High-Quality content is essential for SEO, but it can also be shared on your social media to connect with customers.
Post content that’s relevant to your consumer and represents your brand effectively. Use high-quality images and video to engage your users.
Remember, social media also acts as a search engine; sharing SEO rich content can make you more visible to the consumer.
Originality and Variety in Content
The attention span of the viewers has declined to 8 seconds. If your content is not new and authentic, you will not be able to capture attention.
Use infographics, videos and unique images to grab the viewer’s attention.
In addition to this, modify your content to match consumer demand.
Publish your latest report as a whitepaper, e-book, podcast, and a video. This will provide content in every form of audience consumption.
Develop Twitter Friendly Headlines
Twitter has a character limit. Long headlines get lost in the sharing game. Twitter provides an excellent forum for brands to communicate with its consumer shortly and crisply.
Hence, write headlines that are suitable for sharing on multiple forums like Pinterest, Facebook, Twitter, and LinkedIn.
Social media pages provide authenticity to the business. Algorithms take into account the number of times people have tweeted about a company or shared an article; it treats these forums like any other pages that mark your company’s presence. The algorithms crawl the internet for these pages and rank your website.
To make the reader click your blogs, you need to provide them a click-worthy headline. The likelihood of consumer sharing your article increases if the headline is catchy. Moreover, companies who write about industry news are churning data that is being published by several other players in the market. You need to provide your consumers with a fresh take on the topic.
Provide Visibility to Your Social Media Buttons
Approach a web design professional to integrate all social media forums. Develop your website’s architecture so that it’s easy-to-navigate; enable visitors to share your content on all platforms. Social media buttons should facilitate and remind readers to share content.
Build Your Social Presence
People are impressed with high numbers of shares and like. Incorporate a dashboard on your website to display your social presence. All these likes and shares are your potential customers; make an impression on them.
Interact in Comments
Leading questions are a great way to start a conversation with customers. Cultivate a community by interacting with the readers in the comment section. Your website should have the option of commenting and sharing. To top it off, you can also integrate your Facebook comments on the site.
Develop a cross-function optimization strategy to rank higher on search engines.
We at ConvertPromo, a web design agency in Houston, can help transform your website into an engaging platform, with our advanced SEO strategy, superior aesthetic designs, social media integration, and premium hosting services.